Auping · Pressure Points
2012
Art Direction, Advertising, Graphic Design
Brief: Show how Auping mash bases give the support at night to get you through the day.
Campaign: A bed with a good wire frame supports the body with lots of pressure points. People who don’t have sufficient pressure points to get them comfortably through the night will have to try catching up during the day. In this campaign we tried to reflect the situations that ensue, and the effect of poor sleep on daily life.
The campaign was awarded San Accent in the category of Durable and was broadcast again during a second flight.
Awards
SAN Accent in de categorie ‘Duurzaam’ 2009
Agency: Selmore
Year: 2008
Art: TjerkJan Oord
Copy: Celis Jansen
Creative Direction: Poppe van Pelt & Diederick Hillenius
Campaign: A bed with a good wire frame supports the body with lots of pressure points. People who don’t have sufficient pressure points to get them comfortably through the night will have to try catching up during the day. In this campaign we tried to reflect the situations that ensue, and the effect of poor sleep on daily life.
The campaign was awarded San Accent in the category of Durable and was broadcast again during a second flight.
Awards
SAN Accent in de categorie ‘Duurzaam’ 2009
Agency: Selmore
Year: 2008
Art: TjerkJan Oord
Copy: Celis Jansen
Creative Direction: Poppe van Pelt & Diederick Hillenius
- Auping · Pressure Points
A great night's sleep begins with great support - Brief: Show how Auping mash bases give the support at night to get you through the day.
Campaign: A bed with a good wire frame supports the body with lots of pressure points. People who don’t have sufficient pressure points to get them comfortably through the night will have to try catching up during the day. In this campaign we tried to reflect the situations that ensue, and the effect of poor sleep on daily life.
The campaign was awarded San Accent in the category of Durable and was broadcast again during a second flight.
Awards
SAN Accent in de categorie ‘Duurzaam’ 2009Agency: SelmoreYear: 2008Art: TjerkJan OordCopy: Celis JansenCreative Direction: Poppe van Pelt & Diederick Hillenius 
-
Brief: Create an eye catching invitation for Fitzroy's annual New Year's Bash
Campaign: At the event there would be a fashion show featuring designer leggings. 'Survival of the Fittest' is Fitzroy's philosophy, to link to the leggings we decided to call the event 'Survival of the Tightest Fit'. We created an invitation e-mail and a website for people to RSVP.
Agency: Fitzroy
Year: 2011
Art & Copy: TjerkJan Oord
Director: Milan AmzicAdvertising, Art Direction, Copywriting2012 -
Brief: Create a platform to add true value to the Hyundai Facebook page.
Campaign: We created Realviews, a platform for real drives and real opinions. Every Hyundai driver is invited to honestly rate their car, and all reviews are aggregated to give a candid representation of how people feel about their Hyundai.
Agency: Fitzroy
Year: 2011
Art: TjerkJan Oord
Copy: Paul HillesumAdvertising, Art Direction, Graphic Design2012 -
Brief: Bacardi wanted an online activation campaign highlighting their "Flavoured rums" Bacardi Razz and Bacardi Limón. During the promotion period, bottles were sold with a mini robe of sorts. Also, consumers could win a full sized Razz or Limón robe.
Campaign: As a promotion we introduced Don Juhand, The right hand that's always right. The story is that Hugh Hefner's right hand decided to go solo and started handing out free flirting advice. Our website, Talk to the Hand, was essentially a large machine with over 130 flirting advices, information about the robes and cocktail recipes.
More than 600,000 people visited the Talk to the Hand site and there were over one million videos viewed and forwarded. Talk to the Hand was elected Site of the Day by The FWA and received a Webby Honoree and Nomination.
Awards
Webby Honoree in the Humor section
Webby Nominee in the Food and Beverages section
The FWA site of the day on June 20th 2010
W3 2010 Silver Award
Agency: Fitzroy
Year: 2010
Art: TjerkJan Oord
Copy: Celis Jansen
Director: Tom RijpertAdvertising, Art Direction, Graphic Design2012 -
Brief: In 2010 Bacardi introduced two “Ready to Serve” cocktails, Mojito and Piña Colada.
To complement the ongoing 'Island' commercial we were asked to produce a tag on.
Campaign: First, we developed the pay off "The Perfect Mojito. Everytime in no time” to communicate the advantage of a pre-mixed cocktail. In addition to the commercials, a billboard and magazine campaign was created. The commercials and other iterations are still widely used in countries where ready to serve products are introduced.
Agency: Fitzroy
Year: 2010
Art: TjerkJan Oord
Copy: Celis Jansen
Director: Daniel NoguieraAdvertising, Art Direction, Graphic Design2012 -
Brief: Create an interactive online campaign to bring across the many advantages of the Hyundai ix35
Campaign: We came up with the “Live at the Hyundai Dealer” campaign. A Hyundai showroom that can be accessed via its security cameras 24/7. The second you log on the three salesmen start your personalized tour of the Hyndai ix35.
Agency: Fitzroy
Year: 2011
Art: TjerkJan Oord
Copy: Celis JansenArt Direction, Advertising, Graphic Design2012 -
Brief: Make Ben & Jerry’s the most social icecream in the country.
Campaign: Lots of people loved the icecream, but didn’t know the brands story. Or, they knew the story, but didn’t have tools to spread the it. By creating a very active platform on Facebook, Ben & Jerry’s brought all fans together to share their love for the icecream and its philosophy. Through off- and online activation, we enabled true fans to spread the brands unique story themselves.
This year, the amount of fans on Facebook has gone from 100 to over 45,000. Also, the What's On Your Pint video was the second most watched Dutch commercial on YouTube.
Agency: Fitzroy
Year: 2011
Art & Copy: TjerkJan Oord
Copy: Celis Jansen, Paul HillesumAdvertising, Art Direction, Graphic Design2012 -
Brief: Find a current issue that can be translated into a TVC purveying the Volkskrant’s inquisitive attitude towards the news.
Campaign: For the Volkskrant, Selmore devised the “Wanting to Know” campaign featuring double question marks. During my internship I created a new TVC for the campaign.
In 2009 there were many financial failures in the news, including the JSF, the North South Metro line in Amsterdam and the Rijksmuseum. This turned out to be a perfect reason to print the question marks on giant price tags, and to stick these tags to the various projects in financial trouble.
Agency: Selmore
Year: 2009
Art: TjerkJan Oord
Copy: Tomas Minken
Creative Directors: Poppe van Pelt & Diederick HilleniusArt Direction, Advertising, Graphic Design2012 -
Brief: Invite students from art academies all over Europe to participate in the Hans Brinker Trophy competition.
Campaign: Like every year the person to win the competition is in for a tough night: he/she will get completely wasted and look like an artsy trashcan the next day. So we decided to stage the Trophy Hangover: one you’ll want to forget, but never will be able to. This to warn and of course inspire art students to join the competition.
Agency: KesselsKramer
Year: 2008
Art: TjerkJan Oord
Copy: Christian Bunyan
Photography: Melanie BonajoAdvertising, Art Direction, Graphic Design2012 -
Brief: Loyens & Loeff is organizing a case study workshop for the more diligent law students. The message they wished to convey in this campaign is that Loyens & Loeff is looking for truly hard workers.
Campaign: The image we created shows that the “Case Fondue” will take place in Switzerland, but that participants shouldn’t count on seeing much of the country. Above all, participants are to work hard and put up with a mere cheese fondue machine.
The flyer provided a similar disappointment by presenting a beautiful picture of Switzerland. Upon opening the flyer however, you saw that it was just an image on the cheese fondue machine.
We also created a pen that, when taking notes, would show a piece of bread dipping into cheese fondue.
Agency: Selmore
Year: 2008
Art: TjerkJan Oord
Copy: Celis Jansen
Creative Direction: Poppe van Pelt & Diederick HilleniusArt Direction, Advertising, Graphic Design2012 -
Brief: Graduate!
Project: I created three house shaped boxes that could be sent to anybody who wasn’t home. On the inside of the still unfolded box were questions and assignments related to being home or away from home. Someone could fill out the inside of the box, put it together, fill it with things they wanted to send and then mail the package to whoever they felt needed a piece of home most.
Year: 2009Art Direction, Graphic Design, Product Design2012 -
Brief: To get myself internships at the right agencies
Campaign: Agencies received a cake box with only a single piece of cake. A ransom note read that if they wanted to ever see the rest of the cake again, they would have to invite me for an interview. Furthermore, the box contained a polaroid of the rest of the cake. On my website was a video of how I had kidnapped the cake and how I could be contacted.Art Direction, Advertising, Graphic Design2012
